the times are

I was never a fan of the Budweiser "Wassup" ad campaign. It obviously catered strongly to another demographic. The kind of regrettable type that provides material for an endless supply "bro" types who never tire of repeating a single phrase at high volumes and in close proximity for months on end. Wonderful lines like "I'm Rick James," "Wassup," and "Yeaya." Individuality is expressed through length, intonation, and choice of emphasized syllable.

It is striking how abruptly times have changed when less than a decade passes and a meme so irritating and intensely devoid of meaning is now able to be a meaningful, dark, and powerful message. Enjoy?